Monday, August 15, 2022

I need Likes on my Posts & Pages!

 So you have a business and you've setup a Facebook page and you want to grow that page. And in the hunt to have more likes you send mass invites to your friends list and invite them to like your page.

Most people are unaware that this could be hurting more than helping them? What!!!
So you hit the invite button and sent out unsolicited invites to your Facebook friends, and suppose they liked it. What have you accomplished? Absolutely Nothing!
These people went and clicked on the page because you suggested it. Chances are they will never become your customer. What have you accomplished? Absolutely nothing!
So now you may have got a thousands of likes to your page, but how many of those are going to become actively engaged with your business? Probably None.
In the social marketing arena these activities are considered as good as fraud or SPAM.
Social media sites like Google and Facebook strive to limit the spread of spam because they don't want to allow content that is designed to deceive or mislead users to increase viewership. Such activities create a negative user experience and detracts from peoples ability to engage authentically.
Facebook have developed their algorithms in such a way that they predict which post might create more interaction with your friends and show these posts higher in their feed. These are the posts that inspire back and forth discussion in the comments and posts that might likely be shared.
The internet is full of noise, don't be just another voice vying customer attention. You'll fail.
Instead offer something of value . Create content that is share worthy and engaging and will help your clients in more productive ways.
If you make post that people share, they are talking about it, Facebook shows it to more people. Why? Because they want engagement.
Your clients and audience requires the best, so stop flooding their news feed with the outdated way of thinking.
FOCUS ON CREATING CONTENT THAT WILL CONVERT VIEWERS INTO CUSTOMERS.


To learn how to create valuable content for your post on social media, please feel free to send me a message in the contact form. I will be happy to set up a quick call with you to discuss further.



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